In this episode Jake speaks with Toronto based technology strategist and public speaker Jesse Hirsh. Jake and Jesse discuss the ever changing cultural landscape, and the role of algorithms in shaping our culture. Jesse offers insights on how our media experience is being created based on our patterns and behaviour, likes and dislikes. Jesse discusses how algorithms are determining or being determined by our experience of culture and by virtue of this, creating a culture that might be detached from reality. There is a crucial question woven throughout this conversation, that is where does the power lie and who or what is creating the systems we are living by?